WESTERN / COMMERCIAL SNOW / WIREFRAME v2 CALL = decided Jul 16 MAY = May 19 principle SB = StoryBrand 2.0 REC = not yet agreed
01 HERO · CALL: empathy-first, pre-dawn cleared lot, single CTA
H1 1/4
4:47 AM · DANE COUNTY

No more no-shows.
No more angry tenant calls.

Commercial snow and ice management for property managers who are done babysitting a winter vendor.

Contact Us for a Free Quote
★★★★★ The most 5-star Google reviews of any provider in Dane County*
100+ COMMERCIAL PROPERTIES  /  50+ CREW  /  30+ TRUCKS AND LOADERS
Headline workshop: cycle the 4 shortlisted H1s with the switcher, top right. Final pick ships, runner-up goes to the Clarity A/B slot. Gradient stands in for the hero shot. *Verify review count before publish.
HERO ASSET: pre-dawn photo or last winter's B-roll. Cleared lot, snow piled at the edges, first light on the horizon. Interim: Gemini AI placeholder.
02 STAKES · CALL + SB: open the loop

One missed storm costs more than a contract

Another winter with an unreliable provider means another season of 4am scrambles, angry tenant calls, and hoping nobody slips before the crew shows up.

Slip-and-fall claimon your desk
Anchor tenant's leasenot renewed
Your namein the board minutes
The vendor who no-showedstill cheaper, they'll say
03 GUIDE · CALL: prove expertise through empathy. Signature element: night-to-dawn storm timeline

6 inches forecast overnight

You know the 3AM feeling. This is our 3AM.

Snow coming down, phone silent, no idea if your vendor will show. We built our snow division to kill that feeling. Here's a storm from our side of it.

9:40 PM

Storm confirmed

Routes locked, crews scheduled, and you get the heads-up text before the first flake.

11:55 PM

Anti-icing down

Liquid pre-treatment before snowfall. Ice never bonds to your pavement.

2:15 AM

Plows roll

Lots and lanes kept open through the storm, not cleaned up after it.

4:47 AM

Final pass and de-ice

Entries, walks, and fire lanes safe before anyone's alarm goes off.

6:30 AM

Tenants arrive to dry pavement

Your phone stays quiet. That's the whole point.

+24 HRS

Report in your inbox

Safety check complete. Every visit GPS-stamped, time-stamped, and photographed.

SAMPLE
SERVICE REPORT#4471
SiteMaple Grove Commons
Crew in / out2:18 AM / 3:02 AM
GPS verifiedYES
Photos attached6
Salt rateCalibrated, per site plan
StatusCLEAR / SAFE

Trusted through Dane County winters

LOGO: Marriott
LOGO: Alliant Energy
LOGO: client 3
LOGO: client 4
LOGO: client 5
LOGO: client 6
Elijah collecting logos and titles. Confirm usage permission before publish.
CTA · CALL: repeat every ~2 sections, identical button language

Want your storms to look like that?

Contact Us for a Free Quote
04 PLAN · CALL + SB: 3 steps, buying journey only, storm ops live in the timeline above

What working with Western looks like

Three steps to a quiet winter

1

Get your free quote

Walk us through your properties, triggers, and pain points. We'll tell you straight if we're the right fit.

2

Get your snow plan

Custom triggers, routes, and documentation standards for every site, in a proposal detailed enough to bring to your board.

3

Sleep through every storm

We monitor 24/7 from November to April, service every site, and send you the report.

05 SERVICES · CALL: checklist by storm phase + differentiators

What every contract covers

  • BEFORE
    Anti-icing. Liquid pre-treatment so ice never gets a head start.
  • DURING
    Snow plowing. Trucks and loaders timed to keep your property open.
  • AFTER
    De-icing. Granular post-storm treatment that cuts through buildup and refreeze.
  • +24 HRS
    Safety checks. Within 24 hours of every event. Optional 48-hour checks available.

Why Western, specifically

Calibrated salters

The right amount of salt, not the Madison oversalting your concrete and landscaping pay for.

GPS and photo documentation

Every visit stamped and photographed. If a claim ever lands on your desk, your file is already built.

24/7 storm monitoring

Full staffed operations November through April. We watch the radar so you don't have to.

06 SOCIAL PROOF · CALL: snow-only reviews, testimonial video, team photo + GBP
★★★★★
“I have never seen our spaces cleared as well.”
CONDO ASSOCIATION BOARD MEMBER, MADISON · GOOGLE REVIEW

“It looked like an extension of his own arms.”

GOOGLE REVIEW ON OPERATOR BRICE CLEARING SNOW WITH THE CAT 255 SKID STEER, MADISON
Both are real reviews from Western's own review widget. Pull the full versions from GBP for the build. No patio or lawn reviews on this page.
VIDEO: commercial snow client testimonial. Client secured, Elijah producing. Focus: reliability, communication, the report.
IMAGE: full team photo (not the brothers photo)
IMAGE: cleaned-up GBP screenshot, count must match verified number
REC · TRANSITIONAL CTA · SB: capture the not-ready-yet, nurture to October

Not ready to quote yet?

The Commercial Snow Contract Checklist

10 questions to ask any snow vendor before you sign. Trigger depths, documentation, response times, and the fine print that decides whether your winter is quiet or a lawsuit.

Gated download, feeds HubSpot. Not yet raised with Elijah.
07 CERTIFICATIONS · CALL: below social proof, bonus trust
LOGO: SIMA
Snow and Ice Management Association

The national standard for snow and ice training in the US and Canada.

LOGO: ASM
Advanced Snow Manager certified

Crew-level certification in de-icing science and safe winter operations.

08 DISQUALIFIER · CALL: late on purpose. Lead-quality filter

Commercial only. We don't plow driveways.

We dropped 200 residential accounts to focus everything on commercial properties, and we service sites with trigger depths of 2 inches or less. If you want a vendor who only shows up after heavy accumulation, we're not your fit. If you want surfaces kept continuously safe, we should talk.

Contact Us for a Free Quote
09 MAP · CALL: PinParrot, dense pins, zoomed to Dane County
PINPARROT MAP EMBED: zoomed to Dane County, dense pin coverage. If pin count is thin, hold this section until it isn't.

Where we plow

Primary

MadisonSun PrairieVeronaDeForestFitchburgMt. HorebOregonCross PlainsMiddletonCottage GroveMcFarlandWaunakeeStoughtonMonona

Larger projects

Wisconsin DellsLake DeltonBarabooBarneveldFort AtkinsonJanesville
Canva draft shows “??” here. Confirm final town list with Elijah. Janesville is a stand-in.
10 FAQ · CALL + MAY + AEO: questions sourced from live search demand, answers visible, FAQPage schema included below

You ask, we answer

Straight answers

How much does commercial snow removal cost in Madison, WI?

Commercial plowing in the Madison market typically runs $150 to $350 per acre per push, plowing plus salt $300 to $700 per acre per event, and seasonal contracts for multi-acre commercial sites commonly land between $3,000 and $6,000 per acre for the winter. Your exact number depends on lot size, trigger depth, priority level, and documentation requirements, and your Western quote breaks it out line by line.

Should I choose a seasonal contract or per-push pricing?

Seasonal contracts fit most property managers: one fixed price for the whole winter, predictable budgeting, and no surprise invoices after a heavy month. Per-push works for smaller or lower-traffic sites and carries a minimum fee, but costs climb fast in a heavy Wisconsin winter. Western offers both, and we'll tell you straight which one the math favors for your properties.

Who is liable if someone slips in my parking lot: me or my snow contractor?

Often both. Property owners and managers keep a duty to maintain safe premises even after hiring a snow contractor, and a negligent contractor can be held directly liable too. What decides these cases is documentation: when service happened, what was applied, and whether the plan was followed. Every Western visit is GPS-stamped, time-stamped, and photographed, so if a claim lands on your desk, your file is already built. Have your attorney or insurer review your specific situation.

What does Madison's snow removal ordinance require for commercial properties?

Madison requires all snow and ice cleared from public sidewalks bordering your property, edge to edge, by noon the day after snowfall stops (MGO 10.28). First-offense fines run about $124, repeat offenses about $187, plus the city's removal costs on your tax bill if crews have to do it for you. A separate ordinance (MGO 27.05) requires parking areas and walkways kept in safe condition, and the city can ticket excessive salt use. Western's routes and calibrated salting are built around both.

What is a trigger depth, and what should mine be?

A trigger depth is the snow accumulation that automatically dispatches your crew, no phone call needed. Western services commercial sites with triggers of 2 inches or less, including zero-tolerance programs for retail, medical, and high-traffic properties where crews work through the storm. If you only want plowing after heavy accumulation, we're not the right fit. Continuous safety is the standard we staff for, 24/7 from November through April.

When should I lock in a snow contract for the 2026-27 season?

By the end of October at the latest. Western finalizes routes, staffing, and equipment off signed contracts, and Dane County routes fill through the fall. July through September is the smart window: you get first pick of priority routing and time for a proper site walkthrough before the first storm.

Q1 uses national market ranges from currently ranking pricing guides. Elijah confirms or replaces with Western's real Dane County ranges before publish. The liability answer gets a pass from Western's attorney or insurance agent. Ordinance facts verified against City of Madison sources, Aug 2026.
11 FINAL CTA · CALL: honest urgency · REC: qualifying fields score into HubSpot

Routes fill by the end of October

Every year a few property managers call in November wishing they hadn't waited. Tell us about your portfolio and we'll come back with a plan and a straight answer on fit.

Blue-dot fields are the lead-quality filter. Site count and property type drive the HubSpot lead score. REC, not yet agreed.